Welcome to Clean Pricing: Your Ultimate Guide

Hi, I'm Alex, and welcome back to the Boathouse Paddle Series, where we talk about everything concerning Paddle. Today, we're diving into localized prices and a free tool that we at Boathouse provide called CleanPricing.com.

So, what does this tool solve?

Understanding the Basics of Localized Pricing

Let's begin with some background on localized pricing. In Paddle, you have the option to turn on automatic currency conversion. This feature allows you to specify a base price in a major currency, like the US Dollar (USD), and converts that amount to the customer's local currency at the checkout. However, this conversion can lead to odd prices with strange decimal points, reducing the professional look of your pricing.

For instance:

• Your base price: $120
• Converted price: €128.71

This uneven pricing isn't optimal. While it’s better to display prices in the local currency even with weird decimals than just showing the base price, enhancing the appearance of these prices can notably improve your conversion rates.

That’s where CleanPricing.com comes into play!

What CleanPricing.com Offers

Getting Started with CleanPricing.com

When you visit CleanPricing.com:

1. Enter Your Base Price: You can use either USD, EUR, or any major currency to start with a base price.
2. By default, if the "No Cleaning" option is activated, it will convert prices using the current exchange rate. However, this often results in non-rounded and visually unappealing prices.

Example: Automatic Exchange Rate Conversion

Enhancing Customer Experience with Rounding

A more user-friendly option is to activate rounding, which improves the price appearance by eliminating those awkward decimal points, delivering a clean and rounded price.

Example: Activating Rounding

The difference column shows how much the rounded prices diverge from the raw exchange rate.

Going Beyond: Just Less Prices and Charm Pricing

We offer more sophisticated pricing options to make your products appealing to customers. These include Just Less Prices, also known as Charm Pricing, which add psychological pricing strategies into the mix.

Example: Just Less Prices

• These prices end in .99, a strategy proven to make prices feel lower than they actually are.

Special Pricing Rules

It's essential to note that charm prices might differ across countries due to cultural and economic factors. For example, in some places like Armenia and Japan, prices ending in 111 (no decimal points) can be more effective than .99.

All the rules we follow are based on academic research. You can explore these details on the about page of CleanPricing.com.

Advanced Options: Purchasing Power Parity (PPP)

Purchasing Power Parity (PPP) is another powerful option. PPP uses the price index of a country to adapt your prices so that they feel equivalent to the base price for local customers.

Example: Activating PPP

Drastic Differences with PPP

The prices can significantly drop because PPP takes into account the local economy and purchasing capacity. While this isn’t for everyone, it ensures that prices feel correct to local consumers.

Implementation: Getting It Into Your Payment Provider

CleanPricing.com offers multiple export options to seamlessly integrate into your payment systems:

• CSV
• JSON

For Paddle users, there’s a first-class integration via the API.

Example Command for Paddle Integration

To implement into Paddle, you just need to generate a script. Here’s how you do it:

1. Generate the script on CleanPricing.com.
2. Paste the script into your text editor.
3. Replace the pricing ID and your Paddle API key.

Replace YOUR_PADDLE_API_KEY with your actual API key and PRODUCT_ID with the relevant pricing ID.

Final Steps: Applying Changes in Paddle

After executing the command in the terminal, Paddle will reflect those changes.

Verification

1. Log in to your Paddle account.
2. Check the product pricing you've just updated.
3. Ensure all country-specific pricing shows the newly rounded values.

This adoption of clean and psychologically appealing pricing can go a long way towards improving your international sales.

Conclusion

CleanPricing.com offers a powerful array of tools to help you fine-tune your pricing strategy across different countries, ensuring that your customers see neat, appealing, and localized prices. By implementing rounding, just less prices, and even more advanced techniques like PPP, you can significantly enhance the shopping experience, leading to higher conversion rates.

Have any questions? Feel free to reach out through the contact link on CleanPricing.com.

Thank you, and happy selling!